Garena Free Fire – One of the best Battle Royale You’ve Probably Never Heard Of
The terms “battle royale” and “mobile esport” come up as synonymous with Pubge Mobile. This was more so the case on India where the game has become a culturual phenomenon. Yet, when you visualize a global landscape, Garena Free Fire (Free Fire) claims to the tittle of most popular “esport” in 2019, boasting a tournament with a concurrent view in excess of 2MI.
Here’s a deeper look at the fast-growing mobile game in the world that has flown under esports radar.
HOW BIG IT IS?
Since the game’s launch over two years ago, it has grossed over $1B USD and according to applications market intelligence and insights website Sensor Tower, it was ranked second by revenue in India in September 2019.
According to App Annie, a mobile applications data and analytics website, Free Fire was the most downloaded game of 2019. Garena’s parent company is Sea Limited, which was also formerly called Garena but was rebranded in 2017 after securing $550M in investment at an undisclosed valuation.
In addition to Garena, Sea Limited is also the parent company of a popular Singaporean e-commerce platform company called Shopee.
IS IT AN ESPORT?
2019 started with different online leagues that led up to the Free Fire World Cup, placed in Bangkok Thailand. This event was held in April and the livestream overpassed 1M viewers. This record was broken at the Free Fire World Series, a $400 K prize pool tournament held in Brazil that saw over 2M viewers on the livestream.
In what could be seen as an acknowledgement of the game’s fast-growing esports circuit, Team Liquid announced that it was picking up a Free Fire roster from Brazil. With the growth of mobile esports continuing to snowball in emerging markets, one goal for Free Fire will be to position itself as more than just a PUBG MOBILE alternative. However, given Tencent’s announcement of a robust esports ecosystem for its own game, this is a task that’s easier said than done.
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